Dmitry Mecajev

As you know, every industry has several layers. What I learned from my previous life and what makes Icon Suit so unique is that you can skip enormous expenses in marketing, positioning, content creation, but you can never compromise on the quality of service or the product. But if you cut out the unnecessary expenses you can actually provide a really luxurious product and terrific service for a very reasonable price.

I call it “Smart Luxury”, the rule by which I live my life. Who needs that Bentley Bentayga if there is a Range Rover on the market?” Those aren’t my words – the marvelous Jeremy Clarkson said that.

Icon Suit is for everyone, as I said we are in the “Smart Luxury” segment where everyone can enjoy fantastic quality and service at a very reasonable price. Before, custom hand-made clothes were affordable to very few; now it is time for everyone to enjoy this experience. We have revolutionized the approach to shopping. Instead of roaming around shopping malls wasting your time usually not even finding what you want, now you can get into our cozy store, have a few drinks, relax and create your wardrobe within minutes.

You can order exactly what you want since Icon Suit makes not only suits but also custom jeans, custom shirts, custom sport coats, custom overcoats, custom chinos, custom ties, custom shoes, and even custom sneakers. Of course, we always encourage you to come to the store with your friends; the shopping experience turns into a party!